THE 2-MINUTE RULE FOR JOSEPH PLAZO TECHNOPRENEUR

TED Fellow and chemosensory researcher Paule Joseph unveils the concealed energy of a way which is as well normally disregarded: odor. She delves in to the science at the rear of scent — from the way it evokes memory and emotion to its possible for early ailment detection — and advocates for that generation of a baseline check for style and sce